ISM Certified Sales Manager

Overview

Introduction:

This program is designed to prepare participants for the certification exam only.

The ISM Sales Manager certification sets a recognized international benchmark for managing and organizing sales operations within structured institutional environments. It demonstrates an advanced level of competency in supervising sales activities, developing operational policies, and monitoring performance metrics. The training program focuses on providing advanced knowledge on certified frameworks, analyzing organizational structures, and reviewing governance mechanisms that align with ISM requirements. It provides accredited models, regulatory classifications, and preparation systems for participants aiming to meet ISM exam standards.

Program Objectives:

By the end of this program, participants will be able to:

  • Classify the key ISM aligned standards in professional sales management.

  • Gain the skills to analyze the internal structure and functional models of sales departments.

  • Evaluate institutional systems used to supervise and track sales performance.

  • Interpret sales policies, operational strategies, and compliance expectations for certification.

  • Prepare the ISM Sales Manager credential.

Target Audience:

  • Sales Managers across public and private sector institutions.

  • Supervisors and administrative officers overseeing sales operations.

  • Business strategy and commercial planning professionals.

  • Marketing managers responsible for sales governance.

  • Sales system consultants and advisors.

Program Outline:

Unit 1:

ISM Certification Standards and Institutional Requirements:

  • Governance principles defining the ISM certification for sales managers.

  • Classification of the core knowledge areas required by ISM.

  • Alignment of professional roles with certification standards.

  • Institutional roles and responsibilities within certified sales functions.

  • Relationship between certification and organizational compliance structures.

Unit 2:

Structuring the Sales Function Institutionally:

  • Analysis of sales department structures and hierarchical models.

  • Frameworks for building and distributing sales teams by function or region.

  • Institutional methods for territory planning and quota allocation.

  • Controls and procedures for managing target assignments.

  • Linkage between organizational systems and sales team performance.

Unit 3:

Sales Oversight, Control, and Reporting Systems:

  • Analytical models for tracking and measuring sales performance.

  • Categorization of institutional key performance indicators (KPIs).

  • Oversight systems used to evaluate sales team outputs.

  • Governance structures for preparing and reviewing formal sales reports.

  • Alignment between institutional control systems and performance gaps.

Unit 4:

Policy Structures and Accountability in Sales Governance:

  • Institutional principles for developing structured sales policies.

  • Governance measures for pricing, discounting, and promotional frameworks under ISM.

  • Organizational models for accountability and performance reviews.

  • Evaluation criteria for team based and individual performance.

Unit 5:

Preparing for the ISM Certification Exam:

  • Domain coverage and content structure of the certification.

  • Key concepts, terminologies, and technical definitions.

  • Review of sample question types and answer structures.

  • Resources and study materials for exam preparation.

Note: This program is designed to prepare participants for the certification exam only.