Introduction:

Graphic design serves as the visual foundation of modern communication, defining how organizations express ideas, values, and identity through structured visuals. It merges creativity with established visual principles to deliver coherent and functional designs across digital and print platforms. This training program introduces conceptual frameworks and analytical structures that guide effective design processes. It focuses on layout systems, color logic, typographic balance, and branding cohesion to strengthen professional visual communication.

Program Objectives:

By the end of this program, participants will be able to:

Analyze the structural principles that govern effective design systems.
Evaluate frameworks within professional graphic design software.
Classify elements of layout, color, and typography for consistent visual outcomes.
Identify models for aligning design output with institutional branding.
Gain the skills to structure a cohesive professional portfolio that reflects conceptual and technical depth.

Targeted Audience:

Graphic Designers.
Marketing and Communications Professionals.
Social Media Managers.
Content Creators.

Program Outline:

Unit 1:

Fundamentals of Graphic Design:

Structural principles of balance, contrast, hierarchy, and alignment.
Conceptual use of color theory in institutional branding.
Typographic frameworks for readability and consistency.
Layout and composition systems supporting message clarity.
Models for maintaining cohesive design language across media.

Unit 2:

Mastering Adobe Photoshop:

Analytical overview of Photoshop’s structure and tool functionality.
Layer management and non-destructive editing frameworks.
Methods for visual refinement and image composition.
Principles for integrating text, imagery, and effects cohesively.
Standards for export optimization in digital and print contexts.

Unit 3:

Introduction to Adobe Illustrator:

Conceptual models of vector-based design and scalability.
Frameworks for shape development, proportion, and accuracy.
Designing process of logos, icons, and graphic symbols.
Logic of path creation and bezier curve manipulation.
Institutional alignment of vector designs with brand identity.

Unit 4:

Designing for Digital Media:

Frameworks for designing visuals across digital environments.
Standards for adaptive layouts across platforms and devices.
How to integrate UI/UX principles into design workflows.
Optimization structures for digital assets and performance.
Systematic use of motion and animation in communication design.

Unit 5:

Building a Design Portfolio:

Institutional models for curating and categorizing visual works.
Methods for presenting design processes and conceptual narratives.
Frameworks for structuring professional mockups and displays.
Governance of originality, intellectual property, and design ethics.
Strategies for establishing a strong professional identity in design.

Mastering Graphic Design Essentials