Mastering Public Relations with International Protocol and Event Management

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Mastering Public Relations with International Protocol and Event Management
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X1443

Barcelona (Spain)

26 Jan 2026 -30 Jan 2026

5550

Overview

Introduction:

Public relations, international protocol, and event management are essential for organizations seeking to enhance their global image, maintain diplomatic and corporate relationships, and execute high-profile events effectively. Managing communication strategies, knowing protocol etiquette, and organizing impactful events require a strategic approach that aligns with international standards. This training program provides a comprehensive framework for mastering public relations techniques, adhering to diplomatic protocol, and preparing professional events that strengthen organizational reputation and stakeholder engagement.

Program Objectives:

By the end of this program, participants will be able to:

  • Establish professional communication frameworks in international public relations.

  • Manage diplomatic and corporate protocol with precision and cultural sensitivity.

  • Gain the required skills to structure high-profile events while ensuring strategic alignment with organizational goals.

  • Strengthen global networking and media relations for reputation management.

  • Ensure consistency in protocol adherence across international engagements.

Targeted Audience:

  • Public relations professionals.

  • Corporate communication specialists.

  • Government and diplomatic representatives.

  • Event planners and protocol officers.

  • Media and public affairs managers.

Program Outline:

Unit 1:

Public Relations Strategies and Global Communication:

  • Key principles of public relations in international contexts.

  • Managing strategies of corporate image and reputation on a global scale.

  • Media relations and press management methods in international affairs.

  • Digital public relations and social media strategies.

  • Ethical considerations in public relations and global communication.

Unit 2:

International Protocol and Diplomatic Etiquette:

  • Fundamentals of international protocol and professional etiquette.

  • Cultural sensitivities and cross-cultural communication.

  • Diplomatic communication styles and formal correspondence.

  • How to organize official meetings and manage protocol arrangements.

  • Guidelines for hosting international delegates and VIP guests.

Unit 3:

Event Planning and Strategic Coordination:

  • Key elements of successful event planning and execution.

  • How to manage venue selection, logistics, and technical requirements for global events.

  • Frameworks for managing sponsorships, partnerships, and stakeholder engagement.

  • Strategies used for ensuring security, risk management, and contingency planning.

  • The process of evaluating event success and post-event communication strategies.

Unit 4:

Media Engagement and Crisis Communication:

  • Effective media management methods and press conference organization.

  • Crisis communication frameworks and reputation management.

  • How to handle public relations challenges and misinformation.

  • Methods of developing key messages and spokesperson strategies.

  • Legal and regulatory considerations in international media relations.

Unit 5:

Protocol in High-Level Business and Government Affairs:

  • Role of protocol in international business negotiations.

  • Key activities involved in handling diplomatic visits and official ceremonies.

  • Principles of managing international partnerships and stakeholder diplomacy.

  • Importance of preparing organizations for high-level meetings and summits.

  • Strategic communication and image-building strategies for executive leadership.