Innovation Management and Strategy Development

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Innovation Management and Strategy Development
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ST2815

Istanbul (Turkey)

17 May 2026 -21 May 2026

5550

Overview

Introduction:

Innovation management supports institutional growth through structured methods for generating, evaluating, and implementing new ideas aligned with strategic goals. It involves formalized systems that guide organizations in creating value, improving performance, and maintaining competitiveness. This training program introduces models, strategies, and planning frameworks used to manage innovation within structured environments. It also explores the systems for fostering innovation culture, executing innovation plans, and evaluating their organizational impact.

Program Objectives:

By the end of the program, participants will be able to:

  • Identify the principles, classifications, and relevance of innovation management.

  • Use strategic frameworks for planning and executing innovation initiatives.

  • Analyze innovation models and their application within organizational systems.

  • Gain the required skills to build environments that support creativity, experimentation, and institutional innovation.

  • Evaluate innovation outcomes using performance indicators and feedback structures.

Targeted Audience:

  • Innovation managers and coordinators.

  • Strategy and planning professionals.

  • R&D and product development staff.

  • Business transformation and digital innovation teams.

  • Organizational development and change management personnel.

Program Outline:

Unit 1:

Innovation Management:

  • Institutional definition and significance of innovation.

  • Classification of innovation types, incremental versus disruptive.

  • Phased structure of the innovation process.

  • Drivers and enablers of innovation within organizations.

  • Institutional challenges and constraints in innovation governance.

Unit 2:

Innovation Strategies and Models:

  • Strategic approaches to managing innovation portfolios.

  • Structural comparison between open and closed innovation models.

  • Institutional frameworks, including Stage-Gate, Lean Startup, and Agile models.

  • Planning systems for aligning innovation with strategic goals.

  • Models for integrating innovation strategy into organizational priorities.

Unit 3:

Fostering a Culture of Innovation:

  • Leadership structures supporting organizational innovation.

  • Institutional methods for building cross-functional innovation teams.

  • Systems for promoting creativity and calculated risk-taking.

  • Tools for generating ideas and structured brainstorming.

  • Frameworks for reinforcing and measuring innovative behavior.

Unit 4:

Implementing Innovation Initiatives:

  • Institutional frameworks for structured innovation implementation.

  • Resource planning models for innovation project allocation.

  • Governance measures of innovation portfolios and pipelines.

  • Concept validation techniques including prototyping and testing.

  • Institutional structures for managing resistance to innovation.

Unit 5:

Evaluating Innovation Outcomes:

  • Indicators for measuring innovation output and performance.

  • Models for analyzing innovation’s impact on institutional value.

  • Evaluation structures supporting strategic decision-making.

  • Feedback loops for refining innovation processes.

  • Governance measures of continuous improvement in innovation systems.