Business Image Management

Introduction:

This training program is a comprehensive initiative designed to equip professionals with the skills and knowledge necessary to strategically shape and maintain the perception of their organization. This program focuses on techniques for cultivating a positive corporate image, managing reputation, and aligning organizational values with stakeholder expectations.

Program Objectives:

At the end of this program, the participants will be able to:

• Strategically analyze and manage the image of their organization, aligning it with business objectives and stakeholder expectations.

• Implement effective communication strategies to enhance brand perception and reputation in the marketplace.

• Identify and address potential risks to the organization's image, fostering resilience and adaptability in managing crises or challenges.

• Cultivate a culture of transparency, integrity, and trust within the organization to strengthen its overall image and credibility.

• Utilize various tools and techniques to measure and evaluate the effectiveness of image management efforts, enabling continuous improvement and refinement of strategies.

• Collaborate cross-functionally to integrate image management practices into organizational processes and decision-making, ensuring consistency and alignment with corporate values.

Targeted Audience:

• Marketing directors.

• Business owners.

• PR managers, PR Executives & Marketing Executive.

• Branding, product, design & marketing managers.

• Graphic designers in the private sector, public sector, and start-up.

Program Outlines:

Unit 1: 

Essential Business Practices:

• Practical Issues.

• Industry Standard Terminology.

• Industry Methodologies, Standards Best Practices.

• Business Mapping of Operations.

Unit 2: 

Quality Assurance and Identity Management:

• Quality Assurance TQM Issues.

• What Investors Customers Really Think About Your Organization's Image?

• The elements of your corporate identity.

• How to manage your Identity?

Unit 3: 

Analysis and Communication Evaluation:

• The key tasks for the Analysis team.

• How to interview outsiders and employees?

• How to check how people see your company?

• How to Analyze communication materials?

Unit 4:

 Identity Program Development and Evaluation:

• How to develop and implement an Identity Program to correct problems and improve management controls?

• If you already have an Identity Program, How to assess its effectiveness?

• Planning Issues.

• Flow Charts.

Unit 5: 

Technology Integration for Image Management:

• Tools and Technology Issues.

• Information Technology Issues.

• Management Information Needs and Related Systems.

• Implementing Improvements.