The Art of Storytelling for Professionals

Overview:

Introduction:

This  training program is a comprehensive initiative designed to equip participants with the essential skills and techniques needed to craft and deliver compelling narratives in a professional context. Through it, participants learn to leverage the power of storytelling to inspire, engage, and influence their audience effectively.

Program Objectives:

At the end of this program, participants will be able to:

• Plan their story and define its parameters.

• Utilize the public narrative framework to enhance their ability to lead others.

• Craft a public story.

• Employ their communication skills to captivate and persuade their audience.

• Integrate their personal narrative with that of their business to deliver a compelling call to action.

Targeted Audience:

• Executives and Leaders seeking to enhance their communication skills.

• Professionals in marketing, sales, and public relations.

• Business Owners and Entrepreneurs aiming to effectively convey their brand story.

• Human Resource Professionals involved in employee engagement and training.

• Employees interested in mastering the art of storytelling for professional success.

Program Outline:

Unit 1:

Storytelling and Public Narrative:

• Definitions and keywords.

• Scope and applicability.

• The science of storytelling.

• The 4 types of stories in business: Triumph, Tragedy, Tension, Transition.

• Planning and constructing your stories.

Unit 2:

Storytelling as a Practice of Leadership:

• The role of story in organizations.

• Four key elements of storytelling: Style, Truth, Preparation, Delivery.

• Motivating others to action.

• Building trust, brand, and transmitting values.

• Sharing knowledge and creating/sharing vision.

• Neutralizing gossip and rumors.

Unit 3:

Storytelling and Public Narrative Design:

• Narratives versus stories.

• Three elements of a story: Plot, character, moral.

• Building blocks of storytelling.

• Translating values into actions, focusing on aspiration.

• Different approaches to storytelling with data.

• Portrait versus landscape storytelling.

Unit 4:

Genuine and Authentic Communication:

• How to be genuine and authentic.

• Introduction to communication and its levels/definitions.

• Principles of genuine and authentic communication.

• The 4 trends of communication and building credibility.

• Effectively tearing down walls with communication.

• Understanding communication's role in genuine connection.

Unit 5:

Public Speaking and Storytelling:

• Effective story starts and ends.

• Different plot structures for storytelling.

• Body language and its impact on storytelling.

• Importance of posture, hands, and feet in public speaking.

• Enhancing engagement through eye contact and facial expressions.

• Practical techniques for telling your story confidently.