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Leadership and Management
The Art of Storytelling for Professionals
Overview:
Introduction:
This training program is a comprehensive initiative designed to equip participants with the essential skills and techniques needed to craft and deliver compelling narratives in a professional context. Through it, participants learn to leverage the power of storytelling to inspire, engage, and influence their audience effectively.
Program Objectives:
At the end of this program, participants will be able to:
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Plan their story and define its parameters.
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Utilize the public narrative framework to enhance their ability to lead others.
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Craft a public story.
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Employ their communication skills to captivate and persuade their audience.
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Integrate their personal narrative with that of their business to deliver a compelling call to action.
Targeted Audience:
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Executives and Leaders seeking to enhance their communication skills.
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Professionals in marketing, sales, and public relations.
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Business Owners and Entrepreneurs aiming to effectively convey their brand story.
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Human Resource Professionals involved in employee engagement and training.
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Employees interested in mastering the art of storytelling for professional success.
Program Outline:
Unit 1:
Storytelling and Public Narrative:
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Definitions and keywords.
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Scope and applicability.
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The science of storytelling.
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The 4 types of stories in business: Triumph, Tragedy, Tension, Transition.
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Planning and constructing your stories.
Unit 2:
Storytelling as a Practice of Leadership:
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The role of story in organizations.
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Four key elements of storytelling: Style, Truth, Preparation, Delivery.
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Motivating others to action.
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Building trust, brand, and transmitting values.
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Sharing knowledge and creating/sharing vision.
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Neutralizing gossip and rumors.
Unit 3:
Storytelling and Public Narrative Design:
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Narratives versus stories.
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Three elements of a story: Plot, character, moral.
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Building blocks of storytelling.
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Translating values into actions, focusing on aspiration.
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Different approaches to storytelling with data.
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Portrait versus landscape storytelling.
Unit 4:
Genuine and Authentic Communication:
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How to be genuine and authentic.
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Introduction to communication and its levels/definitions.
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Principles of genuine and authentic communication.
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The 4 trends of communication and building credibility.
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Effectively tearing down walls with communication.
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Understanding communication's role in genuine connection.
Unit 5:
Public Speaking and Storytelling:
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Effective story starts and ends.
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Different plot structures for storytelling.
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Body language and its impact on storytelling.
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Importance of posture, hands, and feet in public speaking.
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Enhancing engagement through eye contact and facial expressions.
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Practical techniques for telling your story confidently.