Social Media Management

Overview:

Introduction:

Mastering social media management is essential for any organization's communication and marketing efforts. This training program aims to provide professionals with the expertise and tools needed to leverage social media effectively for enhancing engagement, creating impactful content, and optimizing for search engines (SEO).

Program Objectives:

By the end of the program, participants will be able to:

• Identify the role of social media in communication and marketing strategy.

• Develop strategies for effective social media engagement.

• Master the art of creating compelling and engaging content.

• Explore the principles of SEO and how to include them to social media content.

• Effectively manage and measure social media campaigns.

Targeted Audience:

•  Marketing professionals.

•  Communication strategists.

•  Content creators.

•  Social media managers.

•  PR professionals.

Program Outlines:

Unit 1:

Communication and Marketing Strategy:

•  The Role of Social Media in Modern Communication.

•  Integrating Social Media with Overall Marketing Strategy.

•  Tools of Identifying Target Audiences on Social Media.

•  Setting SMART Goals for Social Media Campaigns.

•  Analyzing Competitor Social Media Strategies.

Unit 2:

Social Media Engagement:

•  How to Build and Nurture Online Communities.

•  Strategies for Increasing Social Media Followers.

•  Effective Use of Social Media Features: Stories, Live, and Polls.

•  Customer Service and Feedback on Social Media.

•  The Process of Measuring and Analyzing Engagement Metrics.

Unit 3:

Content Creation:

•  Types of Content for Social Media: Images, Videos, and Blogs.

•  How to Craft Captivating Headlines and Posts.

•  Visual Storytelling and Design Principles.

•  Scheduling and Planning Content Calendar.

•  Tools and Apps for Content Creation.

Unit 4:

 Search Engine Optimization (SEO):

• Introduction to SEO and Its Importance for Social Media.

• Keyword Research and Implementation process.

• Optimizing Social Media Profiles for Search Engines.

• How to Create SEO-Friendly Social Media Content.

• Tracking and Analyzing SEO Performance.

Unit 5:

Managing and Measuring Campaigns:

• Setting Up and Managing Social Media Ad Campaigns.

• Budgeting and Allocating Resources for Social Media.

• Tools for Monitoring and Managing Social Media Activity.

• Campaign Performance and ROI.

• Steps of Reporting and Presenting Social Media Results to Stakeholders.