Social Media Account Management

Overview:

Introduction:

Social media account management involves strategically creating, curating, and maintaining an organization’s presence on social media platforms. It integrates content planning, audience engagement, analytics, and brand alignment to achieve business goals. This training program equips participants with the knowledge and skills to effectively manage social media accounts, foster audience relationships, and enhance brand visibility while staying aligned with organizational objectives.

Program Objectives:

By the end of this program, participants will be able to:

• Develop and utilize effective social media strategies.

• Create and schedule engaging, platform-specific content.

• Monitor and analyze social media performance using analytical tools.

• Manage community interactions and respond to audience feedback.

• Align social media activities with broader marketing and business goals.

Targeted Audience:

• Social Media Managers.

• Marketing Professionals.

• Content Creators.

• Public Relations Specialists.

Program Outline:

Unit 1:

Foundations of Social Media Management:

• The role of social media in modern marketing.

• Overview of major social media platforms and their demographics.

• Setting SMART goals for social media campaigns.

• Crafting a cohesive brand voice across platforms.

• Common pitfalls in social media management and how to avoid them.

Unit 2:

Content Creation and Curation:

• Principles of compelling social media content.

• Using visuals, videos, and storytelling to engage audiences.

• Developing platform-specific content strategies.

• Tools and techniques for scheduling and automating posts.

• Ethical considerations in content curation and sharing.

Unit 3:

Community Engagement and Growth:

• Processes involved in building and nurturing an online community.

• Responding effectively to audience queries and feedback.

• Managing negative comments and resolving crises.

• Strategies for growing followers and increasing engagement.

• Importance of collaborating with influencers and advocates.

Unit 4:

Analytics and Performance Monitoring:

• Key performance indicators (KPIs) for social media success.

• How to use analytics tools to measure reach, engagement, and conversions.

• Techniques for interpreting data to refine social media strategies.

• A/B testing criteria for optimizing content and campaigns.

• Effective reporting techniques for stakeholders.

Unit 5:

Strategic Alignment and Campaign Planning:

• Integrating social media with overall marketing strategies.

• Planning and executing targeted social media campaigns.

• Budgeting process for social media activities and paid advertising.

• Ensuring consistency in messaging across platforms.

• Tools for evaluating the impact of social media efforts on business goals.