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 Sales and Operations Planning Business Integration 15 Dec Kuala Lumpur Malaysia QR Code
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Marketing and Sales

Sales and Operations Planning Business Integration


REF : R705 DATES: 15 - 19 Dec 2025 VENUE: Kuala Lumpur (Malaysia) FEE : 5550 

Overview:

Introduction:

Sales and Operations Planning (S&OP) is a strategic process that aligns sales, supply chain, and financial planning to ensure efficient resource utilization and market responsiveness. Effective S&OP integration enhances demand forecasting, inventory management, and cross-functional collaboration, driving business performance and profitability. This training program provides professionals with structured methodologies to develop integrated S&OP frameworks, optimize decision-making, and achieve operational excellence through data-driven planning and coordination.

Program Objectives:

By the end of this program, participants will be able to:

  • Explore the key components and functions of S&OP and their impact on business strategy.

  • Analyze demand forecasting techniques and market trends for effective sales planning.

  • Identify supply chain optimization strategies to balance supply and demand.

  • Develop data-driven decision-making processes to enhance S&OP alignment.

  • Evaluate advanced S&OP strategies and emerging trends for continuous improvement.

Targeted Audience:

  • Supply Chain and Operations Managers.

  • Sales and Demand Planning Professionals.

  • Business and Financial Analysts.

  • Logistics and Inventory Managers.

  • Executives responsible for strategic planning and business integration.

Program Outline:

Unit 1:

Fundamentals of Sales and Operations Planning:

  • Definition and importance of S&OP in business strategy.

  • The role of S&OP in balancing supply and demand.

  • Tools for identifying key stakeholders and cross-functional collaboration in S&OP.

  • Common challenges in S&OP implementation.

  • The impact of effective S&OP on financial and operational performance.

Unit 2:

Demand Forecasting and Market Analysis:

  • Techniques for accurate demand forecasting.

  • The role of historical data and market trends in demand planning.

  • The role of collaboration between sales, marketing, and operations in forecasting.

  • Risk mitigation strategies for demand variability.

  • Demand segmentation techniques and its impact on inventory and supply planning.

Unit 3:

Supply Chain Optimization in S&OP:

  • Importance of aligning supply chain strategies with business goals.

  • Inventory management techniques to balance supply and demand.

  • Key activities for production planning and resource allocation for operational efficiency.

  • The role of technology in supply chain visibility and decision-making.

  • Key performance indicators (KPIs) for measuring supply chain effectiveness.

Unit 4:

Business Integration and Decision-Making in S&OP:

  • Aligning S&OP with corporate financial planning.

  • Importance of data-driven decision-making in sales and operations integration.

  • Scenario planning and its role in risk management.

  • Tools for performance tracking and continuous improvement in S&OP.

  • Leadership strategies for driving a culture of collaboration in S&OP processes.

Unit 5:

Advanced S&OP Strategies and Future Trends:

  • The role of digital transformation in S&OP.

  • Artificial intelligence and machine learning applications in planning.

  • Importance of predictive analytics for improved sales and operations alignment.

  • Sustainability and environmental considerations in S&OP.