Public Relations International Protocol and Events

Overview:

Introduction:

The Public Relations International Protocol and Events program is a specialized training focusing on equipping professionals with the necessary skills and knowledge to navigate diplomatic and cultural protocols in international settings. Through hands-on exercises and case studies, individuals develop proficiency in planning, executing, and managing international events while fostering positive relationships across diverse cultural contexts.

Program Objectives:

At the end of this program the participants will be able to:

• Explain how to behave correctly in both business and social situations

• Describe how to interact and communicate effectively with different types of guests

• Demonstrate appropriate personal and professional conduct

• Plan VIP visits and formal occasions while executing the role of the ideal host

• Apply proper communication etiquette

• Implement different variations in protocol and etiquette from different cultures, nations, and regions

Targeted Audience:

• Personnel officers

• Public relations professionals

• Events organizers

• Personal assistants

• Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.

Program Outlines:

Unit 1:

Exploring Public Relations: Roles, Ethics, and Law:

• Shaping the Overall Impression

• Reflecting the Image

• Navigating Perception and Response

• Ethical Standards and Moral Behavior

• Legal Frameworks: Charter of Practice and IPR

• Contractual and Copyright Issues

Unit 2: 

Global Media Engagement and PR Sources:

• Consulting Firms and Media Organizations

• Considerations for Hiring an International Consulting Firm

• Advantages and Disadvantages of Consulting Firms

• Public Perception and Leadership Communication

• Leveraging Media Coverage Opportunities

• Utilizing UNITEL and World News Service (UNS)

Unit 3: 

Six Points Created by (Frank J fkins) To Plan a Public Relations Program:

• Evaluate the situation.

• determining the goal.

• Select the audience.

• Choice of means.

• Program Evaluation.

• Budgets.

Unit 4:

 Public Relations, Crisis Management, and Rules of Protocol:

• Understanding Crisis Management

• Adaptation Strategies during Crisis

• Evaluation, Planning, and Team Dynamics

• Human Nature and Needs

• Reception Skills and VIP Etiquette

• Managing VIP Visits and International PR

Unit 5: 

Information Technology and Performance Improvement:

• Information Network (Local International) Opportunities and Risks.

• Email and how to deal with it.

• The art of designing and preparing media materials.

• Designing public relations pages on international information networks.

• The art of public opinion and media by email.

• Preparation of databases on international public relations.