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Public Relations
Public Relations International Protocol and Events
Overview:
Introduction:
The Public Relations International Protocol and Events program is a specialized training focusing on equipping professionals with the necessary skills and knowledge to navigate diplomatic and cultural protocols in international settings. Through hands-on exercises and case studies, individuals develop proficiency in planning, executing, and managing international events while fostering positive relationships across diverse cultural contexts.
Program Objectives:
At the end of this program the participants will be able to:
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Explain how to behave correctly in both business and social situations
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Describe how to interact and communicate effectively with different types of guests
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Demonstrate appropriate personal and professional conduct
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Plan VIP visits and formal occasions while executing the role of the ideal host
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Apply proper communication etiquette
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Implement different variations in protocol and etiquette from different cultures, nations, and regions
Targeted Audience:
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Personnel officers
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Public relations professionals
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Events organizers
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Personal assistants
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Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.
Program Outlines:
Unit 1:
Exploring Public Relations: Roles, Ethics, and Law:
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Shaping the Overall Impression
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Reflecting the Image
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Navigating Perception and Response
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Ethical Standards and Moral Behavior
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Legal Frameworks: Charter of Practice and IPR
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Contractual and Copyright Issues
Unit 2:
Global Media Engagement and PR Sources:
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Consulting Firms and Media Organizations
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Considerations for Hiring an International Consulting Firm
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Advantages and Disadvantages of Consulting Firms
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Public Perception and Leadership Communication
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Leveraging Media Coverage Opportunities
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Utilizing UNITEL and World News Service (UNS)
Unit 3:
Six Points Created by (Frank J fkins) To Plan a Public Relations Program:
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Evaluate the situation.
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determining the goal.
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Select the audience.
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Choice of means.
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Program Evaluation.
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Budgets.
Unit 4:
Public Relations, Crisis Management, and Rules of Protocol:
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Understanding Crisis Management
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Adaptation Strategies during Crisis
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Evaluation, Planning, and Team Dynamics
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Human Nature and Needs
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Reception Skills and VIP Etiquette
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Managing VIP Visits and International PR
Unit 5:
Information Technology and Performance Improvement:
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Information Network (Local International) Opportunities and Risks.
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Email and how to deal with it.
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The art of designing and preparing media materials.
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Designing public relations pages on international information networks.
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The art of public opinion and media by email.
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Preparation of databases on international public relations.