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Public Relations
Public Relations and Negotiation Skills Influence and Persuasion
Overview:
Introduction:
This program shows how the PR fundementals are vital, and how significant they are to understand organizational reputation and relationships. A PR professional can often be in a challenging, difficult, and even confusing situation. Therefore, attending this program will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.
Program Objectives:
At the end of this program the participants will be able to:
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Confidence Building and Empowerment in Persuasion
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Enhancing Personal Persuasion Skills
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Theory to Practice: Understanding and Applying Persuasion
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Qualities of Successful Persuaders and Skill Development
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Trust Building and Rapport for Persuasion
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Effective Communication Styles and Overcoming Resistance
Targeted Audience:
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Entrepreneurs
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Public Relations Rookies
Program Outlines:
Unit 1:
Fundamentals of Public Relations and Media Managements:
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Foundations of Public Relations.
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Public Relations Components and Planning.
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Key Target Audiences.
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Media Relations.
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Traditional and New Media Outlets.
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Effective Media Relations.
Unit 2:
Public Relations Skills:
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Writing for Public Relations.
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Social Projects and Public Relations.
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Public Relations in Social Marketing.
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Methods of Social Public Relations.
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Crisis Events and Plan Preparation.
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Crisis Management and Public Outreach.
Unit 3:
Negotiation Skills for PR:
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Understanding the Negotiation process map, strategy, and agreement.
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Building trust.
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Conflict Management.
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Prepare and engage in Negotiations.
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Finalize Negotiations and Communicate agreements.
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Evaluate Negotiation Processes.
Unit 4:
Managing Influence and Persuasion:
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Understanding Influence and Persuasion
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Analyzing the Communication Cycle
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Exploring the Communication Pyramid
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Harnessing the Power of Words
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Understanding the Brain in Communication
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Keys to Successful Public Speaking
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Professional Dressing and Body Language
Unit 5:
Mastering Effective Communication, Presentation, Influence, and Persuasion:
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Presentation Organization and Preparation
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Mastering Computer/PowerPoint Presentations
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Pre-Presentation Preparation Essentials
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Harnessing Personal Influence and Persuasion
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Strategic Principles for Effective Communication Analysis
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Implementing Communication Strategies for Personal and Organizational Success