Negotiation and Persuasion in Finance and PR

Overview:

Introduction: 

This comprehensive training program combines essential elements of financial modeling with crucial skills in public relations, negotiation, influence, and persuasion. Participants will gain a holistic understanding of financial concepts while developing the interpersonal skills necessary for effective communication and negotiation.

Program Objectives:

By the end of this programs, participants will be able to:

• Master financial modeling techniques for strategic decision-making.

• Enhance public relations skills for effective communication and image management.

• Develop negotiation skills to achieve favorable outcomes in various scenarios.

• Understand the psychology of influence and persuasion for impactful communication.

• Integrate financial insights with effective communication and negotiation strategies.

Target Audience:

• Finance professionals seeking to enhance their negotiation skills.

• Marketing professionals negotiating partnerships or sponsorships.

• Investment bankers and financial advisors improving client negotiations.

• Sales professionals securing deals and contracts.

• Entrepreneurs negotiating for fundraising and partnerships.

Program Outlines:

Unit 1:

Financial Modeling Fundamentals:

• Interpreting financial statements.

• Analyzing key financial ratios.

• Building dynamic financial models for forecasting.

• Evaluating cash flow projections.

• Conducting sensitivity analysis and scenario planning.

Unit 2:

Public Relations Essentials:

• Developing communication strategies.

• Managing public perception.

• Leveraging media channels effectively.

• Crisis communication and reputation management.

• Building and maintaining relationships with stakeholders.

Unit 3:

Negotiation Skills Mastery:

• Understanding negotiation theories.

• Practicing negotiation tactics.

• Applying strategies for complex negotiations.

• Enhancing communication and active listening skills.

• Negotiating win-win solutions and resolving conflicts effectively.

Unit 4:

Integrating Financial Insights with Communication and Negotiation:

• Using financial data in negotiations.

• Communicating financial information effectively.

• Aligning communication with organizational goals.

• Integrating financial insights into negotiation strategies.

• Developing negotiation approaches tailored to financial contexts.

Unit 5:

Influence and Persuasion Psychology:

• Recognizing psychological biases.

• Applying persuasive communication techniques.

• Leveraging principles of influence for positive outcomes.

• Understanding the psychology of decision-making.

• Ethical considerations in using influence and persuasion techniques.