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Strategy & Strategic Planning

Mastering Creative Strategic Planning and Leadership


REF : ST1531 DATES: 3 - 14 Feb 2025 VENUE: Madrid (Spain) FEE : 7950 

Overview:

Introduction:

Creative, strategic planning and leadership focus on integrating innovative thinking with long-term organizational goals to drive success. This approach emphasizes developing visionary strategies, fostering a culture of creativity, and empowering leaders to navigate complex challenges while inspiring teams to achieve meaningful results. This training program is designed to equip participants with advanced skills in strategic planning, leadership, and decision-making, enabling them to drive innovation and success in dynamic business environments. By blending creativity with strategy, the program enhances strategic thinking and leadership capabilities, ensuring effective organizational leadership and sustained growth.

Program Objectives:

By the end of this program, participants will be able to:

  • Develop innovative strategies that align with organizational vision and market dynamics.

  • Lead effectively through complex and changing business landscapes.

  • Utilize creative problem-solving techniques to overcome strategic challenges.

  • Drive organizational change with adaptive and visionary leadership.

  • Measure and enhance the impact of strategic initiatives.

Targeted Audience:

  • Senior Executives.

  • Strategic Planners.

  • C-Level Managers.

  • Innovation Leaders.

  • Change Managers.

Program Outline:

Unit 1:

Advanced Concepts in Strategic Planning:

  • Integrating creativity with strategic planning.

  • The evolution of strategic planning models.

  • Scenario planning and its impact on long-term strategies.

  • Systems thinking in strategy formulation.

  • Analyzing case studies of strategic innovation.

Unit 2:

Leadership in a Strategic Context:

  • The role of leadership in strategic planning.

  • Characteristics of strategic leaders.

  • Cultivating leadership at all organizational levels.

  • Ethical leadership and corporate governance.

  • Building and sustaining strategic leadership capabilities.

Unit 3:

Creative Problem-Solving and Innovation:

  • Techniques for fostering creativity in strategic contexts.

  • Design thinking as a tool for innovation.

  • Bridging creativity and analytical thinking.

  • Innovative solutions for strategic problems.

  • Implementing creative solutions effectively.

Unit 4:

Strategic Decision-Making:

  • Decision-making processes in strategic planning.

  • Tools and techniques for advanced decision analysis.

  • The impact of cognitive biases on strategic decisions.

  • Risk management in strategic decision-making.

  • Enhancing decision-making with AI and data analytics.

Unit 5:

Dynamic Strategy Formulation:

  • Adapting strategies in rapidly changing environments.

  • Agile and flexible strategic planning.

  • Competitive strategy in hyper-competitive industries.

  • Utilizing digital transformation for strategic advantage.

  • Balancing stability and adaptability.

Unit 6:

Strategic Communication and Stakeholder Engagement:

  • Communicating strategy effectively to diverse audiences.

  • Engaging stakeholders in strategic planning.

  • Managing expectations and aligning interests.

  • Strategies for internal and external communication.

  • Crisis communication and strategic responses.

Unit 7:

Organizational Culture and Strategic Alignment:

  • Aligning culture with a strategy for effective execution.

  • Cultivating a culture of innovation and resilience.

  • Change management strategies for cultural transformation.

  • Assessing and shaping organizational culture.

  • Leadership roles in cultural alignment.

Unit 8:

Strategic Human Resource Management:

  • Aligning HR strategies with business strategy.

  • Strategic talent management and workforce planning.

  • Leadership development and succession planning.

  • Performance management as a strategic tool.

  • Fostering diversity and inclusion in strategic HRM.

Unit 9:

Measuring and Evaluating Strategy Performance:

  • Key performance indicators for strategic success.

  • Balanced scorecards and strategy maps.

  • Continuous improvement and learning loops.

  • Return on investment for strategic initiatives.

  • Feedback mechanisms and adaptive strategies.

Unit 10:

Leading Change and Strategic Renewal:

  • Principles of leading transformative change.

  • Strategies for sustainable growth and renewal.

  • Navigating organizational resistance to change.

  • Leading mergers, acquisitions, and strategic alliances.

  • Future trends in strategic management and leadership.