Internal Communications

Overview:

Introduction:

This training program is designed to elevate employees' proficiency in communicating effectively within the organization. It strives to nurture a culture of openness, involvement, and unity, with the ultimate goal of enhancing internal communication dynamics and propelling overall organizational achievement.

Program Objectives:

At the end of this program, participants will be able to:

• Understand how workplace culture is developed, how to develop it and how to put a value on it.

• Understand the communication tools needed to create a “can do” attitude among colleagues.

• Generate a universal willingness for the company or organization to succeed, especially by generating new ideas.

• Provide better customer focus and service.

• Develop tools and techniques for identifying resistance to change and managing it.

Targeted Audience:

• HR Staff.

• Managers.

• Supervisors.

• Team Leaders.

• All Employees Among All Departments and Levels.

Program Outlines:

Unit 1:

Assessing an Organisation’s Culture:

• The role of internal communications.

• Identifying an organization’s culture – definitions and models.

• Building a shared vision.

• The internal communications audit.

• Who sets the culture?

• Objective setting.

• Personal presentation exercise.

Unit 2:

Understanding the Needs of Individuals:

• Internal communications strategy.

• The relationship between Human Resources and Public Relations.

• Resistance to change.

• Understanding how individuals are affected by the change.

• The role of managers in internal communications programs.

• Personal presentation exercise.

Unit 3:

Using the Full Range of Communications Tools:

• The tools for communication: from the notice board to Twitter.

• Evaluation: how to measure success.

• Internal communications action plan.

• The power of brands.

• Personal presentation exercise.

Unit 4:

How to React in a Crisis:

• Managing internal communications in a crisis.

• Choosing your crisis team.

• The importance of leaders being visible.

• Be honest and tell your colleagues first.

• Personal presentation exercise.

Unit 5:

Maintaining and Enhancing Performance Levels:

• Comprehensive performance assessment.

• Boosting low morale.

• Recognizing achievement.

• Analysis of successful internal communications strategies.

• How government and top companies manage messages.

• Personal presentation exercise.