Hospitality Events and Conferences Management

Overview:

Introduction:

The Hospitality Events and Conferences Management program is a specialized training program designed to equip individuals with the skills and knowledge necessary for orchestrating successful events and conferences within the hospitality industry through theoretical learning and hands-on practical exercises. Participants gain expertise in event coordination, venue selection, and catering services, preparing them for rewarding careers in event management..

Program Objectives:

At the end of this program the participants will be able to:

• Identifying Event Types for Strategic Planning

• Organizing Committees and Motivating Teams

• Developing Promotional Strategies for Events

• Functions of Event Management

• Financial Planning and Control for Conferences

• Exhibition Planning and Organization

• Evaluating Activities and Follow-up Procedures

• Supervising Scientific and Social Activities

Targeted Audience:

• PR Managers

• PR Professionals

• Marketing Professionals

• Professionals involved in the planning or management of events, exhibitions and conferences

Program Outlines:

Unit 1:

Events and Conferences Planning:

• Types and definition of events and conferences.

• Aim, importance, and concepts of a conference.

• Collecting information needed in planning.

• Setting smart objectives.

• Preparing the event plan with detailed activities and schedules.

• Selecting the venue and agreeing on the site of the event or conference.

Unit 2:

Event, Conference, and Exhibition Organization, Evaluation, and Follow-up :

• Staffing Event Management Teams.

• Establishing Specialized Committees.

• Training and Motivating Event Teams.

• Significance of Exhibitions in Conferences.

• Monitoring Event Activities and SMART Objectives.

• Benefits and Key Factors in Event Assessment.

• Coordination and Follow-up Committee Responsibilities.

Unit 3:

Promotional Activities for Events and Conferences:

• Marketing the conference.

• Factors attracting participants.

• Promotion and advertisement of events or conferences.

• Steps needed for the promotion and marketing of the event or conference.

• Setting a plan for the promotion of events and conferences.

Unit 4:

The Different Functions for Managing Events and Conferences:

• The official airline carrier.

• Arrangements for accommodation.

• Conference registration process.

• Social programs.

• Public relations and media.

Unit 5:

The Financial Aspects of The Conference:

• Preparing the conference budget.

• Fixed expenses.

• Variable expenses.

• Conference revenues.

• Determining the registration fees.

• The financial committee.