Employer Branding EV

Overview:

Introduction:

This training program delves into the principles and strategies of effective employer branding, focusing on aligning the brand with organizational culture and values. It empowers participants to craft, communicate, and sustain an authentic employer brand that attracts and retains top talent. 

Program Objectives:

By the end of this training, participants will be able to:

•  Understand the core components of Employer Branding and why it's crucial for attracting and retaining talent.

•  Develop and execute Employer Branding strategies tailored to their organization’s goals and values.

•  Utilize tools and techniques to measure the impact of Employer Branding efforts.

•  Identify key areas of improvement within their current Employer Brand.

•  Enhance employee engagement and advocacy to strengthen the organization’s overall brand image.

Target Audience:

• HR Managers.

• Recruitment Specialists.

• Talent Acquisition Professionals.

• Marketing and Communications team members.

• Mid-level Managers who play a role in the organizational culture.

Program Outlines:

Unit 1:

Foundations of Employer Branding:

• Defining Employer Branding. 

• The Role of Culture and Values. 

• EV as a Strategic HR Function. 

• Understanding the Employer Value Proposition (EVP).  

• Employer Brand Perception & Market Research.

Unit 2:

Crafting a Compelling Employer Brand:

• Building the EVP Framework. 

• Storytelling and Brand Narrative.

• Content Creation for Employer Branding. 

• Employer Brand Consistency Across Platforms.  

• Legal and Ethical Considerations.

Unit 3:p

Employer Branding in Recruitment:

• Using EV in Recruitment Marketing.  

• Social Media and Employer Branding. 

• Employer Branding on Career Sites and Job Boards.  

• Candidate Experience and Employer Branding.  

• Metrics and KPIs in Recruitment Branding.

Unit 4:

 Internal Branding and Employee Engagement:

• Onboarding and Brand Integration.

• Employee Advocacy and Brand Ambassadors.

• Recognition and Rewards Programs.

• Internal Communication for EV Alignment.

• Building a Feedback Culture.

Unit 5:

 Measuring and Sustaining Employer Branding Efforts:

• Employer Branding Metrics and Analysis.

• Employer Branding ROI.

• Monitoring Online Reputation and Reviews.

• Adapting to Trends and Innovation in EV.

• Sustaining a Long-Term Employer Branding Strategy.