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Strategy & Strategic Planning

Creative Strategic Planning and Leadership


REF : ST138 DATES: 3 - 14 Feb 2025 VENUE: Milan (Italy) FEE : 10100 

Overview:

Introduction:

This training program is crafted to enhance leadership skills that foster innovative thinking and strategic planning. It provides tools and insights for leaders to develop transformative strategies and cultivate a culture of creativity within their organizations.

Program Objectives:

By the end of this program, participants will be able to:

  • Apply creative thinking to solve complex strategic challenges.

  • Develop comprehensive strategic plans that incorporate innovative approaches.

  • Lead and inspire teams to embrace change and think creatively.

  • Implement strategies that effectively adapt to dynamic market conditions.

  • Evaluate and refine strategic approaches based on ongoing results and feedback.

Targeted Audience:

  • Senior executives and strategic leaders across all industries.

  • Managers responsible for strategic planning and execution.

  • Entrepreneurs looking to innovate within their business models.

  • Leaders aiming to foster a creative and innovative workplace culture.

  • Professionals involved in organizational development and change management.

Program Outline:

Unit 1:

Foundations of Creative Strategic Planning:

  • The importance of creativity in strategic planning.

  • Principles of creative thinking and innovation in leadership.

  • Overcoming barriers to creativity in organizational settings.

  • Techniques for fostering an innovative mindset among strategic leaders.

Unit 2:

Vision and Goal Setting:

  • Techniques for envisioning future scenarios and opportunities.

  • Setting ambitious yet achievable goals using creative planning methods.

  • Aligning organizational vision with innovative strategies.

  • Tools for scenario planning and risk assessment in creative contexts.

  • Building a roadmap for strategic goal achievement.

Unit 3:

Creative Problem Solving and Decision Making:

  • Applying creative problem-solving techniques to strategic challenges.

  • Decision-making processes that encourage innovative solutions.

  • Using design thinking to approach business strategy.

  • Analyzing outcomes and learning from creative decision processes.

Unit 4:

Strategic Leadership and Team Dynamics:

  • Leading teams through strategic change with a creative approach.

  • Building and managing diverse teams to enhance creativity.

  • Leadership styles that foster innovation and open communication.

  • Techniques for motivating and inspiring creative contributions.

  • Handling resistance and conflict in creative strategic initiatives.

Unit 5:

Integrating Technology and Innovation in Strategy:

  • Leveraging technology to enhance strategic planning and execution.

  • The role of digital transformation in creative strategy development.

  • Emerging technologies that reshape strategic planning paradigms.

  • Case studies on technology-driven strategic innovations.

  • Planning for technological integration and adoption.

Unit 6:

Creative Marketing and Brand Strategy:

  • Developing creative marketing strategies that align with business goals.

  • Brand positioning and differentiation through innovative tactics.

  • Utilizing creative advertising and promotional strategies.

  • Social media and digital marketing as tools for creative engagement.

  • Evaluating the impact of creative marketing on brand perception.

Unit 7:

Financial Strategies and Resource Management:

  • Innovative approaches to financial planning and resource allocation.

  • Creative funding strategies and financial model innovation.

  • Budgeting for uncertainty and fostering financial agility.

  • Tools for financial analysis and performance monitoring in creative projects.

  • Balancing financial constraints with strategic creative initiatives.

Unit 8:

Culture of Innovation and Continuous Improvement:

  • Creating a culture that supports continuous innovation and learning.

  • Methods for embedding creative thinking into organizational culture.

  • Building systems and processes that encourage continuous improvement.

  • Reward systems and incentives that promote innovative behavior.

  • Assessing and enhancing the innovative capacity of the organization.

Unit 9:

Navigating Change and Organizational Transformation:

  • Planning and managing change in dynamic business environments.

  • Techniques for effective change communication and stakeholder engagement.

  • Overcoming challenges in implementing strategic transformations.

  • Tools for monitoring progress and adjusting strategies during transformation.

  • Success stories of transformation led by creative strategic leadership.

Unit 10:

Ethics, Sustainability, and Corporate Responsibility:

  • Incorporating ethical considerations into creative strategic planning.

  • Strategies for sustainable development and responsible business practices.

  • Balancing innovation with ethical and societal impacts.

  • Developing policies that ensure sustainability and corporate responsibility.