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Leadership and Management
Business Image Management
Overview:
Introduction:
This training program is a comprehensive initiative designed to equip professionals with the skills and knowledge necessary to strategically shape and maintain the perception of their organization. This program focuses on techniques for cultivating a positive corporate image, managing reputation, and aligning organizational values with stakeholder expectations.
Program Objectives:
At the end of this program, the participants will be able to:
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Strategically analyze and manage the image of their organization, aligning it with business objectives and stakeholder expectations.
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Implement effective communication strategies to enhance brand perception and reputation in the marketplace.
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Identify and address potential risks to the organization's image, fostering resilience and adaptability in managing crises or challenges.
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Cultivate a culture of transparency, integrity, and trust within the organization to strengthen its overall image and credibility.
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Utilize various tools and techniques to measure and evaluate the effectiveness of image management efforts, enabling continuous improvement and refinement of strategies.
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Collaborate cross-functionally to integrate image management practices into organizational processes and decision-making, ensuring consistency and alignment with corporate values.
Targeted Audience:
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Marketing directors.
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Business owners.
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PR managers, PR Executives & Marketing Executive.
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Branding, product, design & marketing managers.
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Graphic designers in the private sector, public sector, and start-up.
Program Outlines:
Unit 1:
Essential Business Practices:
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Practical Issues.
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Industry Standard Terminology.
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Industry Methodologies, Standards Best Practices.
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Business Mapping of Operations.
Unit 2:
Quality Assurance and Identity Management:
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Quality Assurance TQM Issues.
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What Investors Customers Really Think About Your Organization's Image?
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The elements of your corporate identity.
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How to manage your Identity?
Unit 3:
Analysis and Communication Evaluation:
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The key tasks for the Analysis team.
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How to interview outsiders and employees?
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How to check how people see your company?
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How to Analyze communication materials?
Unit 4:
Identity Program Development and Evaluation:
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How to develop and implement an Identity Program to correct problems and improve management controls?
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If you already have an Identity Program, How to assess its effectiveness?
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Planning Issues.
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Flow Charts.
Unit 5:
Technology Integration for Image Management:
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Tools and Technology Issues.
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Information Technology Issues.
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Management Information Needs and Related Systems.
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Implementing Improvements.