Euro-training Center
 Behavior Change and Communication Strategies 26 Jan Istanbul Turkey QR Code
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Interpersonal Skills and Self Development

Behavior Change and Communication Strategies


REF : Z2657 DATES: 26 - 30 Jan 2025 VENUE: Istanbul (Turkey) FEE : 5300 

Overview:

Introduction:

This training program is designed to empower participants with the skills and knowledge necessary to drive social and behavioral change through effective communication and storytelling techniques.

Program Objectives:

By the end of this program, participants will be able to:

  •  Grasp the fundamental principles of social and behavioral change theories and practices.

  •  Develop and implement interventions that influence positive behavior change.

  •  Leverage storytelling techniques to communicate messages effectively and emotionally.

  •  Improve verbal and non-verbal communication skills for impactful messaging.

  •  Assess the effectiveness of social and behavioral change interventions and storytelling efforts.

Targeted Audience:

  • Communication professionals.

  • Social workers and community organizers.

  • Health promotion and public health professionals.

  • Educators and trainers.

  • Nonprofit and NGO staff involved in advocacy and outreach.

Program Outline:

Unit 1:

Introduction to Social and Behavioral Change:

  • Understand key theories and models of behavior change ( Health Belief Model, Social Cognitive Theory).

  • Learn how to identify and prioritize behaviors that need to be changed.

  • Conduct comprehensive audience analysis to understand their needs, beliefs, and barriers.

  • Develop clear and measurable objectives for behavior change interventions.

  •  Analyze successful case studies of social and behavioral change initiatives.

Unit 2:

Designing Behavior Change Interventions:

  • Utilize research methods to inform the design of interventions.

  • Explore various techniques for influencing behavior change (nudges, incentives, prompts).

  • Craft persuasive messages that resonate with the target audience.

  • Plan and structure comprehensive behavior change campaigns.

  • Develop strategies for engaging and mobilizing communities and stakeholders.

Unit 3:

Storytelling for Impact:

  •  Understand the key elements that make a story compelling and impactful.

  •  Learn frameworks for structuring stories ( Hero’s Journey, Three-Act Structure).

  •  Develop narratives that effectively convey messages and evoke emotions.

  •  Utilize visual aids and multimedia to enhance storytelling.

  •  Explore examples of how storytelling has been used to drive social change.

Unit 4:

Communication Skills for Impact:

  • Master verbal and non-verbal communication techniques for different settings.

  • Develop skills in persuasive communication to influence and motivate audiences.

  • Improve public speaking skills to deliver impactful presentations.

  • Utilize digital platforms and social media for broadening the reach of messages.

  • Learn how to build trust and credibility with your audience through transparent and authentic communication.

Unit 5:

Monitoring and Evaluating Impact:

  • Understand frameworks and methodologies for evaluating behavior change interventions.

  • Learn techniques for collecting and analyzing data to measure impact.

  • Develop mechanisms for receiving and incorporating feedback to improve interventions.

  • Effectively communicate the results and impact of interventions to stakeholders.

  • Implement continuous improvement processes to refine and enhance interventions over time.