Behavior Change and Communication Strategies

Overview:

Introduction:

This training program is designed to empower participants with the skills and knowledge necessary to drive social and behavioral change through effective communication and storytelling techniques.

Program Objectives:

By the end of this program, participants will be able to:

•  Grasp the fundamental principles of social and behavioral change theories and practices.

•  Develop and implement interventions that influence positive behavior change.

•  Leverage storytelling techniques to communicate messages effectively and emotionally.

•  Improve verbal and non-verbal communication skills for impactful messaging.

•  Assess the effectiveness of social and behavioral change interventions and storytelling efforts.

Targeted Audience:

• Communication professionals.

• Social workers and community organizers.

• Health promotion and public health professionals.

• Educators and trainers.

• Nonprofit and NGO staff involved in advocacy and outreach.

Program Outline:

Unit 1:

Introduction to Social and Behavioral Change:

• Understand key theories and models of behavior change ( Health Belief Model, Social Cognitive Theory).

• Learn how to identify and prioritize behaviors that need to be changed.

• Conduct comprehensive audience analysis to understand their needs, beliefs, and barriers.

• Develop clear and measurable objectives for behavior change interventions.

•  Analyze successful case studies of social and behavioral change initiatives.

Unit 2:

Designing Behavior Change Interventions:

• Utilize research methods to inform the design of interventions.

• Explore various techniques for influencing behavior change (nudges, incentives, prompts).

• Craft persuasive messages that resonate with the target audience.

• Plan and structure comprehensive behavior change campaigns.

• Develop strategies for engaging and mobilizing communities and stakeholders.

Unit 3:

Storytelling for Impact:

•  Understand the key elements that make a story compelling and impactful.

•  Learn frameworks for structuring stories ( Hero’s Journey, Three-Act Structure).

•  Develop narratives that effectively convey messages and evoke emotions.

•  Utilize visual aids and multimedia to enhance storytelling.

•  Explore examples of how storytelling has been used to drive social change.

Unit 4:

Communication Skills for Impact:

• Master verbal and non-verbal communication techniques for different settings.

• Develop skills in persuasive communication to influence and motivate audiences.

• Improve public speaking skills to deliver impactful presentations.

• Utilize digital platforms and social media for broadening the reach of messages.

• Learn how to build trust and credibility with your audience through transparent and authentic communication.

Unit 5:

Monitoring and Evaluating Impact:

• Understand frameworks and methodologies for evaluating behavior change interventions.

• Learn techniques for collecting and analyzing data to measure impact.

• Develop mechanisms for receiving and incorporating feedback to improve interventions.

• Effectively communicate the results and impact of interventions to stakeholders.

• Implement continuous improvement processes to refine and enhance interventions over time.